Interactive Agency UAE - Omnia Connect - Web Development | Web Design | Interactive Design

INTRODUCTION

Designed as a powerful, integrated management tool for interactive campaigns, the Campaign Manager leverages the value of web analytics, social media metrics and interactive campaign measurement. Omnia Connect's Campaign Manager provides intelligent insights into the campaign's activity and the user behaviors that occur across the spectrum of the online marketing campaign.
HOW IT WORKS

The Campaign Manager is integrated into the programming of the website or microsite, making it a seamless tool for managing, tracking and reacting to user behaviors. With infinite flexibility, the Campaign Manager can be designed to define user activity for any type of online interaction. For example, a user can: register on the website, send to a friend, make a vote or create a profile. A huge advantage lies in it's unique ability to record, analyze and report about these user actions so that opportunities can be created and results can be more easily achieved. Additionally, Campaign Manager can be taken a step further because the open API system is fully extendable with minimum programming effort.

Consider an interactive game as an example: The user completes the game on the website and invites friends to participate. The user enters their information in a form and then the system is triggered to dispatch a designed email to this new list of invited participants. The Campaign Manager is enabled to track how many were invited, how many invitees ultimately arrived at the website, which ones played the game and what other actions these new users performed while on the site. This user data and activity information is crucial to measuring the viral effect of the interactive campaign.

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EXTENDED BENEFITS

The Campaign Manager employs a simple API that can track any kind of behavior and action on the campaign site, even deep-nested actions performed by the users. The system also manages the dispatch of email templates, link-tracking and user data collection. Additionally, link-tracking tools can be designated to measure external (off-site) user actions.

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ACCUMULATIVE DATA COLLECTION

The Campaign Manager is designed to collect user information, using multiple steps, over a period of time. This means the monitoring can begin with just a single email address and then add user data as it's initiated by the campaign site's engagement design.

For example: A user registers on the campaign's website by entering his name and email address. Later, or at any time during the running of the campaign, the site will ask the user to play a game, complete a survey or pass-along a designed email to a friend.

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UNIQUE FEATURES OF CONNECT'S CAMPAIGN MANAGER
- Activity Monitor
  
  The activity monitor allows for the comparison of different user actions against each other. For example: the number of users who have registered vs. how many users have voted on a site.
  
  The benefit: The Activity Monitor can help make determinations in what actions are driving the most success in the campaign.
- Designed Email Templates
  
  The Campaign Manager has a built-in email template system. This integration allows the dispatch of personalized emails. These can be notifications such as a "Thank You!" message after completing a survey or a new invitation message.
  
  The benefit: Designed Email Templates provide not only eye-pleasing communication, but can build bonds, trust and loyalty among site users and your brand.
- Email Statistics
  
  Connect's Campaign Manager provides statistics on the number of emails that have been sent as well as the number of emails that have been opened (Opening Rate).
  
  The benefit: The Email Statistics feature is important to the campaign as it can be an indicator of the message's effectiveness with different calls to action or different links and graphics used in the email.
- Time Span
  
  Each metric implemented into the Campaign Manager system can be viewed by selecting a start and end date. This way, the interactive campaign can be compared in terms of weeks or months of activity.
  
  The benefit: The ability to visualize results, like web traffic increases, through the Time Span of the campaign metric, can help identify what tactics are contributing to the spikes in activity.
- Data Collection
  
  The Campaign Manager is fortified with capabilities that enhance data collection and Accumulative Data Collection. The data can be exported to Excel or other spread sheet software for further use. Depending on the interactive marketing campaign's requirement, the system can also collect custom data fields such as date of birth, address, browser platform, etc.
  
  The benefit: Rich information with the Data Collection feature allows for a more intelligent, and thus more effective marketing effort now and in the future.
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Omnia Connect's Campaign Manager is an instant advantage for managing and tracking user behavior and interactive marketing performance.

Introduction
How it works
Extended Benefits
Accumulative Data Collection
Unique Features
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