-
The Brief
Devise something new and creative to both create a buzz for the event as well as give viewers an in-depth flavour of the Challenge.
-
The Results
We came up with a one-of-its-kind Digital Interactive Map that took viewers on an exciting tour through the Challenge route, with picture-windows and info bubbles helping showcase the stark beauty of the desert terrain together with the arduous nature of the competition itself.
-
Web address
Click here to visit the website