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The Brief
du created a campaign based around the values of Ramadan. Sharing and expressing kindness, charity and compassion are at the heart of the Ramadan observance, and du acted as the catalyst for sharing stories.
Along with special Ramadan offers, du encouraged web site visitors to write and share their own stories. By the end of Ramadan, the best stories - chosen by popular vote - were collected and published in a book.
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The Results
Omnia Connect created a powerful and emotional interactive experience, showcasing the stories and enabling website users to vote and submit their own special story. The campaign included website banners developed to drive traffic to the du campaign website and encourage the sharing of the Ramadan experience, as well as a greeting card function that allowed users to pass messages along.
Ultimately, Omnia Connect delivered an interactive campaign that brought du and its customers closer together.
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Web address
Click here to visit the website
