Interactive Agency UAE - Omnia Connect - Web Development | Web Design | Interactive Design

Du is the UAE's newest integrated telecommunications service provider, at the forefront of creating a 'telecom civilization' for the country

The Brief

Du wanted to create a music challenge based around their exciting new talk time offers.
The Results

Connect came up with an online campaign for the Music Challenge, built around the proposition - More Talk, More Music. Du invited music aficionados to drop into major malls, pick up mixing lessons from pro DJs and then send in their own mixes via mail to pick up a whole host of killer prizes. The campaign whipped up a storm among the region’s youth, giving our client a refreshed, diverse brand appeal.
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MIXING IT UP WITH THE DU MUSIC CHALLENGE