The UAE’s newest integrated telecommunications service provider, at the forefront of creating a ‘telecom civilization’ for the country. Through a range of telecommunications and entertainment services, du is ushering in a new era of integrated connectivity.
-
The Brief
Create a uniquely mysterious teaser campaign to promote the company’s new and exclusive monthly mobile plan.
-
The Results
Our solution was the Society of Smart People (SSP) - a viral microsite geared at generating interest, intrigue and a palpable buzz – all this, without any mention of du. The microsite was a hip little collective of all things clever ‘n hot in the cultural landscape. It encouraged users to sign up, explore the site and enter into a battle of wits with friends. In due time, the du monthly plan was revealed to a receptive audience... the smart choice for smart people.
-
Web address
Click here to visit the website
-
why connect?
5 main reasons why you could do a whole lot worse than fall in love with Omnia Connect, Click here to know more...
-
STAY UP-TO-DATE
Click here to sign-up
