SAQR PORT
Client
Saqr Port: The Middle East’s major bulk port for bulk cargoes, aggregates, oil and cereals, with a reputation for quality based on fast, efficient cargo handling and reliable distribution. Saqr Port’s commercial and warehousing property portfolio supports a thriving business community in the UAE’s northern emirate of Ras Al Khaimah.
Challenge
The client asked Connect to strengthen their brand and develop a creative platform that would extend across major media, gaining positive attention in a busy and highly competitive marketplace.
Solution
Our carefully considered brand refreshment exercise gave Saqr Port a distinctive identity, setting it apart from its competitors. At the same time, we developed corporate collateral and a corporate website for the client, and produced a suite of original photography for use across the Saqr Port and RAK Maritime City communications materials. This played a part in our support of the client’s successful attendance at the Dubai Boat Show and Seatrade 2010 events.
Classification: Maritime